Feminist Marketing: Can Advertising Eclipse Editorial?

We are all seeing the demise of editorial and the continued rise of advertorial. Journalism as a profession is shrinking and being replaced by opinion and public relations. Newspapers are dying off in droves in print and their online equivalents are streamlined to do without much more than a skeleton editorial crew. Magazines have undergone a similar process, but they have done without real editorial teams for years, even in their earlier print versions. What people are reading in the media now is dumbed down and written for SEO, as much as it is for anything else.

Feminist Marketing: Can Advertising Eclipse Editorial?

Feminists have been involved in marketing for decades at every level. The superficial state of affairs that we live in now, when it comes to social media, is being utilised by feminist activists to spread their message. Facebook and Twitter offer a platform for social activists to reach their followers and interact with them for greater impact. Campaigns can be run more effectively and cost efficiently. We have seen it in the political sphere with the first Obama election campaign. Rallies to promote hashtag awareness of violence against women by men have been organised through social media.

The digital structures that social media channels can create will only further more feminist marketing, both for political purposes and by business to promote consumer products. If social commentators and trend setters have tribes of followers linked to them via social media accounts, then these avenues will be utilised to promote issues and goods. Social marketing agencies are cottoning on to this fact already. Technology is providing platforms for change, and, also, driving change itself. Communication has become the biggest industry on the planet and most women would say that they are more naturally at home communicating than men are.

The urge to communicate seems to be hard wired into the female brain more deeply than in the male brain. As the proliferation of communication devices continues to spread into every part of our lives: mobile phones, at work, at home, in our cars, on watches, in eye glasses, and the number of digital screens increases exponentially women will network more and more. There is power in these social networks, power in numbers and the linkages between women all over the globe. Feminist marketing will drive social issues that affect all of us, both men and women. More products will be designed and marketed with women in mind. Male identity marketing will also come to the fore, in reaction to the feminisation of the world. Things are changing folks and the rate of change is only becoming more rapid every day.

Women’s Health Should Be Dictated By Women

For too long women’s health issues have been dictated by men. In the recent past, most doctors were male and government health departments were invariably run by men. Things like pregnancy, child birth, abortion, and sexual health were adjudged and treated by men, rather than by the gender who actually experienced these things. Women live with these facts of life every day and their lives are heavily influenced by these experiences. Women’s health should be dictated by women, both at the professional level and at the consumer level.

Women’s Health Should Be Dictated By Women

The advent of women’s health clinics, owned and operated by women, has been a major step forward in providing women with the type of healthcare they want. However, finding women’s health businesses and clinics owned by women is not always easy. A good example of one clinic owned by women is Sydney’s Clinic 66 in Chatswood. Here you can access modern female friendly healthcare, with medical services designed specifically for women and provided by female doctors and technicians. Sensitive and highly professional and presented via world’s best standards.

More women doctors and healthcare professionals have meant a much better service for women. Gender specific medical treatments performed by those that understand what it is like to experience these things. At government level we have seen more women health ministers making the decisions about women’s health. There are more women involved in public service, especially in health departments. Women have traditionally been better carers and now we are seeing women gain access to the bastions of power in politics and the public service. There is still a long way to go in terms of real gender equality, however. Wages need to be matched between the genders in many areas, with disparities existing, especially at the top end.

Women have been disadvantaged and, indeed, denigrated, in workplaces, because they decide to have children and need to take maternity leave. This has been used against them by employers to favour male candidates for positions to avoid the possible disruption this leave taking may cause. This is discrimination based on the important and fundamental role many women play in propagating the human species. Imagine being discriminated against for having children, how unfair is that, how short sighted is that? Well, that is the case in this society that lacks oversight and a vision of the bigger picture. Male employers reward men with the better jobs and actively punish female employees because of their propensity to create the children we as a society need to maintain our population and survive into the future.

 

 

Serial Pests and Stalkers: It’s Getting Worse For Women

I think that there is always a period when things appear to be getting worse before they actually get better. For women globally, and in particular in the West, in regard to serial pests and stalkers (men) things are on the improve. We know this because the outrage against those men who hurt women through domestic violence, rape and other means is reaching a much louder pitch. The attention on this issue is intensifying; and many women would cry out, “it is about bloody time”. As cultural pressure grows on men who continue to transgress against women there will be, unfortunately, high profile cases like that of Jo Cox in England.

Serial Pests and Stalkers: It’s Getting Worse For Women

The murdered British Labour MP has galvanised the United Kingdom and women around the world, against violence perpetrated upon women. Powerful women will garner this disgusting and horrific reaction from a minority of sick men; it is a tragedy, but it is also part of the transformation the human race is undergoing. Millennia of male domination is giving way to equality and it is resisted in places. This resistance will take the form of extreme violence in certain places and at unknown times.

Social media harassment is nothing compared to real violence like this. Twitter and Facebook are the home to cowards who do not have the guts to stand up and face their objects of fury and hate. Trolls are likewise spineless and powerless individuals who inhabit the ether of the Internet like a bad odour. Do not be afraid of these virtual people, because they are not even big enough to be called real. Ignore the name calling and do not give them the time of day. Engaging in rants with trolls only empowers them, gives them oxygen to breathe. Suffocate them with silence.

These pests are like ghouls or shades, insubstantial voices that lack the spine to really stand up to strong beautiful women. The vast majority of men in the West are evolving into new beings, who want to share the earth with their wives, girlfriends, mothers, sisters and daughters. The media likes to focus on the extreme negatives, even when they are in the absolute minority. The traditional media gives these lunatics and bastards oxygen to rant and rave. If we as a global community grew up and stopped giving the crazy loner so much attention, that role would become far less of an attraction, even to the desperate.

Being an Independent Escort Is Not a Feminist Statement

As a feminist I have certain ideas about what it means to be a woman and what it means to be a feminist; within those conceptual ideas there is, of course, a hell of a lot of diversity. Women are wonderful beings, creators and nurturers, defenders and legislators, leaders and managers, healers and teachers, we are all aspects of humanity under the sun. We love and we are loved. We fight for what we feel is worth fighting for. We care for others and we care for ourselves. We show respect to others and we want respect for who we are in return.

Being an Independent Escort Is Not a Feminist Statement

Sex workers have every right to use their bodies to make a living, if they are truly independent and free of any coercion in any way from man or woman. If they are completely cognisant of all the other opportunities around them and of the physical and emotional consequences of their decision to be involved in the commercial sex industry. If they are not encumbered by economic necessity to make their living in this way, but do it from free choice. That this decision is based purely on their sense of female erotica.

Unfortunately, or, perhaps, fortunately very few escorts and prostitutes meet these criteria. In most cases, women are coerced or forced into prostitution through economic and psychological means, often at young and vulnerable ages. Life may not have given these women every opportunity to get an education and to live a rich and rewarding existence. In many instances, they may have been exploited by other people, both men and women, for material benefit. Often, they are led to believe by these exploiters that they are doing these women a favour and are looking out for their wellbeing, whilst simultaneously profiting from them. This is a sham and a falsehood.

Even when women break away from pimps and brothels or gentlemen’s clubs and become ‘so called’ independent escorts, they are not afforded every opportunity in life. They are utilising the same skill that they learnt when they were working for these exploiters and often feel that they do not have any other viable skills to make a living from. Being an independent escort is not a feminist statement, it is upholding one of the oldest traditions known to human beings. And, what do we know about traditions? They are invariably a product of a cruder, less sophisticated and less intelligent past.

The Sexual Exploitation of Mares for Breeding

The female sex has always been exploited for breeding in both four legged animals and two legged ones. Wealthy individuals want to produce prize winning livestock and scintillating reproductions of themselves; and they cannot do it alone. Mounting a mare with a prize stallion, or mounting their trophy wife themselves, they want superior progeny via sex. Human beings have a disgraceful track record when it comes to breeding animals. They have crossed horses with donkeys to create mules and many other interspecies couplings to produce a wide variety of hybrid animals.

The Sexual Exploitation of Mares for Breeding

The whole Doctor Frankenstein thing has been going on with animals since ancient times. As a race we throw our arms up in horror when anything like this is suggested or contemplated with humans, but don’t blink an eye when it comes to any other species of mammal or animal. Have you ever seen a ‘zonkey’? And I don’t refer to the overconsumption of alcohol. How about a hybrid ass? What about a wholphin? And it is not made by McDonalds. There are sheep-goats and beefalos, ligers and tigons, and don’t forget your killer bees (yes another man-made travesty).

The sexual exploitation of mares for breeding is all about money, of course. You will not find a young filly meeting another horse, becoming friends and, then, falling in love and having a couple of kiddies. No, only arranged couplings for them. Daddy organises it and daddy pays for it. There is precious little romance for mares in the equine realm; when it is controlled by Daddy Fast Bucks and all his friends. Breed me a fast horse and nothing else matters. Mills and Boon don’t enter into it, unless they share their names with a jockey and trainer.

Horse racing is regarded as the sport of kings, which is immediately patriarchal and sexist. So, the wanton penetration of female horses for purposes of commercial gain should come as no surprise. Men are all bastards; and men in the horseracing game are greater bastards than most. Power hungry, greedy guts, egomaniacal, rich bastards in top hats strutting about with the smell of horseshit in the air epitomise what horseracing is all about. Free bets hover about them like flies at the arsehole of the recently deceased. They have less integrity than a wet fart and more gall than a South American pope. When will the governments of the world ban this arcane and evil pastime? When will horses run free without little men and women on their backs in ugly silks, who beat them savagely with sticks? A pox on your sport Your Highness and may a Corgi bite the hands that feeds it.

 

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